Frank Bachmann

Wirtschaftswissenschaftler

Born: 1980, Hannover

Has participated in:

Analyse von Wirkungspotentialen der Markentradition als Basis des Markenmanagements
Reputation von Fußball-Clubs : Entwicklung und empirische Überprüfung eines Messkonzepts auf Basis der Reputation Quotient (RQ)
Vertriebsmanagement im Finanzdienstleistungssektor : Erfolgsfaktoren und Gestaltungsaspekte unter Berücksichtigung der Zielgruppe Senioren
Markenallianzen als Form der Markenkombination : Analyse der Herausforderungen sowie Potenziale für das strategische Markenmanagement

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Frank Bachmann

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