Wolfgang Müller

Born: 1955

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Konzeptionelle Grundlagen des integrativen Dienstleistungsmarketing
Konzeptionelle Grundlagen des integrativen Dienstleistungsmarketing
Planung von Marketing-Strategien : d. Entwicklung von Marketing-Strategien im strateg. Marketing-Planungsprozess ; e. theoret. Analyse unter bes. Berücks. e. markenbezogenen...
Grundzüge einer verhaltensorientierten Preistheorie im Dienstleistungsmarketing

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Wolfgang Müller

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