Björn Sven Ivens

Wirtschaftswissenschaftler

Has participated in:

Measuring relational norms: some methodological issues
Prozessorientiertes Marketing : konzeptionelle Grundlage und Ergebnisse einer empirischen Studie zu Verbreitungsgrad, Antezedenten und Erfolgswirkungen
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Der Euro - ein Marketingthema? : Überlegungen zu den Auswirkungen der europäischen Währungsunion auf das Marketing

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Björn Sven Ivens

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