Atilla Wohllebe

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Praxisguide App-Marketing : Grundlagen zur Akquise, Aktivierung, Bindung und Monetarisierung von App-Nutzern
Geschäftsmodelle systematisch analysieren : Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren
Digitalisierung und Einzelhandel : Taktiken und Technologien, Praxisbeispiele und Herausforderungen
Smartphone Apps im Einzelhandel : Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen

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Atilla Wohllebe

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