Mirjam Jentschke

Betriebswirtin

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Innengerichtete Markenführung in Unternehmen mit mehreren Marken : Wirkungen und Determinanten multipler Brand Commitments
Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel : neun Schritte zu mehr Klarheit, Kreativität und Effektivität
Kundenzentriertes Markenmanagement : effektive Markenführung entlang der Customer Experience Journey

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Mirjam Jentschke

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