Co-creating educational consumer journeys: A sensemaking perspective

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Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource, 1 online resource.
Language
Englisch

Bibliographic citation
Co-creating educational consumer journeys: A sensemaking perspective ; day:2 ; month:6 ; year:2023 ; pages:1-22
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (2.6.2023), 1-22

Creator
Contributor
SpringerLink (Online service)

DOI
10.1007/s11747-023-00951-5
URN
urn:nbn:de:101:1-2023091313112167660840
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:54 AM CEST

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