When the road is rocky: Investigating the role of vulnerability in consumer journeys

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: 1 Online-Ressource.

Language: Englisch

Bibliographic citation: When the road is rocky: Investigating the role of vulnerability in consumer journeys ; day:28 ; month:3 ; year:2024 ; pages:1-24
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (28.3.2024), 1-24

Creator: Sudbury-Riley, Lynn
Hunter-Jones, Philippa
Al-Abdin, Ahmed
Haenlein, Michael

Contributor: SpringerLink (Online service)

DOI: 10.1007/s11747-024-01011-2

URN: urn:nbn:de:101:1-2406122101193.084474187424

Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 14.08.2025, 10:46 AM CEST

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Sudbury-Riley, Lynn
Hunter-Jones, Philippa
Al-Abdin, Ahmed
Haenlein, Michael
SpringerLink (Online service)

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When the road is rocky: Investigating the role of vulnerability in consumer journeys

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