Arbeitspapier

Excited and aroused: The predictive importance of simple choice process metrics

We conduct a lottery experiment to assess the predictive importance of simple choice process metrics (SCPMs) in forecasting risky 50/50 gambling decisions using different types of machine learning algorithms as well as traditional choice modeling approaches. The SCPMs are recorded during a fixed pre-decision phase and are derived from tracking subjects' eye movements, pupil sizes, skin conductance, and cardiovascular and respiratory signals. Our study demonstrates that SCPMs provide relevant information for predicting gambling decisions, but we do not find forecasting accuracy to be substantially affected by adding SCPMs to standard choice data. Instead, our results show that forecasting accuracy highly depends on differences in subject-specific risk preferences and is largely driven by including information on lottery design variables. As a key result, we find evidence for dynamic changes in the predictive importance of psychophysiological responses that appear to be linked to habituation and resource-depletion effects. Subjects' willingness to gamble and choice-revealing arousal signals both decrease as the experiment progresses. Moreover, our findings highlight the importance of accounting for previous lottery payoff characteristics when investigating the role of emotions and cognitive bias in repeated decision-making scenarios.

ISBN
978-3-942820-49-3
Language
Englisch

Bibliographic citation
Series: Hamburg Contemporary Economic Discussions ; No. 67

Classification
Wirtschaft
Operations Research; Statistical Decision Theory
Neural Networks and Related Topics
Forecasting Models; Simulation Methods
Criteria for Decision-Making under Risk and Uncertainty
Neuroeconomics
Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡
Subject
Repeated decision making
Eye-tracking
Psychophysiological responses
Machine learning
Forecasting

Event
Geistige Schöpfung
(who)
Mueller, Steffen Q.
Ring, Patrick
Fischer, Maria
Event
Veröffentlichung
(who)
University of Hamburg, Faculty of Business, Economics and Social Sciences, Chair for Economic Policy
(where)
Hamburg
(when)
2020

Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Arbeitspapier

Associated

  • Mueller, Steffen Q.
  • Ring, Patrick
  • Fischer, Maria
  • University of Hamburg, Faculty of Business, Economics and Social Sciences, Chair for Economic Policy

Time of origin

  • 2020

Other Objects (12)