Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches
Abstract: With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source and an attractive arena for qualitative research in e-commerce settings—in other words cyberspace as a "field," in the ethnographic sense—has not received adequate attention. This paper explores qualitative research prospects in e-commerce arenas. URN: urn:nbn:de:0114-fqs0402299. https://www.qualitative-research.net/index.php/fqs/article/view/594
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Bibliographic citation
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Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches ; volume:5 ; number:2 ; day:31 ; month:05 ; year:2004
Forum qualitative Sozialforschung ; 5, Heft 2 (31.05.2004)
- Creator
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Dholakia, Nikhilesh
Zhang, Dong
- DOI
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10.17169/fqs-5.2.594
- URN
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urn:nbn:de:0114-fqs0402299
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:28 AM CEST
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Associated
- Dholakia, Nikhilesh
- Zhang, Dong
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