Artikel
Student relationship management in Germany: Foundations and opportunities
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.
- Language
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Englisch
- Bibliographic citation
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Journal: Management Revue ; ISSN: 1861-9916 ; Volume: 18 ; Year: 2007 ; Issue: 2 ; Pages: 204-219 ; Mering: Rainer Hampp Verlag
- Classification
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Management
- Subject
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Student Relationship Management
Customer Relationship Management
Higher Education Management
data mining
student satisfaction
- Event
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Geistige Schöpfung
- (who)
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Hilbert, Andreas
Schönbrunn, Karoline
Schmode, Sophie
- Event
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Veröffentlichung
- (who)
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Rainer Hampp Verlag
- (where)
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Mering
- (when)
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2007
- Handle
- Last update
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10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Hilbert, Andreas
- Schönbrunn, Karoline
- Schmode, Sophie
- Rainer Hampp Verlag
Time of origin
- 2007
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