Artikel

The effect of corporate bankruptcy reorganization on consumer behaviour

The objective of this study is to compare the effects of a company's perceived levels of trust, reputation, risk perception, and quality, on consumers' purchasing intention in two contexts. The first context posits a company in stable financial condition, while the second a company in bankruptcy reorganization. After proposing the theoretical model, we conducted research using two questionnaires, which resulted in 187 respondents for the stable company situation, and 189 who responded to questions about companies undergoing corporate bankruptcy reorganization. The results support our assumptions that the state of a company's financial situation has an effect on the relationship of trust on perceived quality, and reputation on purchase intention. These results lead to the conclusion that an unfavourable financial situation does not generally harm consumer perceptions of the supplier company but may cause changes in perceptions of their trust and reputation.

Sprache
Englisch

Erschienen in
Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 26 ; Year: 2020 ; Issue: 2 ; Pages: 96-102

Klassifikation
Management
Marketing
Business Economics
Firm Organization and Market Structure
Thema
Bankruptcy
Purchase intention
Reputation
Risk

Ereignis
Geistige Schöpfung
(wer)
Mainardes, Emerson Wagner
Mota, Ricardo Lopes
Moreira, Nadia Cardoso
Ereignis
Veröffentlichung
(wer)
Elsevier
(wo)
Amsterdam
(wann)
2020

DOI
doi:10.1016/j.iedeen.2020.03.002
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Mainardes, Emerson Wagner
  • Mota, Ricardo Lopes
  • Moreira, Nadia Cardoso
  • Elsevier

Entstanden

  • 2020

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