Artikel
Reorganising Friesland Hungaria: A case study
This teaching case study focuses on the shifting of company strategy from the national to the CEE-regional level. Friesland, a Dutch-owned dairy company in Hungary, was extremely successful in the national context since 1993, but the 2004-enlargement of the European Union initiated a process of regional integration across Central European countries. Management has to face new challenges for company strategy (such as regional expansion) and organisational structures (fitting an existing national company to the new international group of businesses).
- Sprache
-
Englisch
- Erschienen in
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Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 10 ; Year: 2005 ; Issue: 4 ; Pages: 314-328 ; Mering: Rainer Hampp Verlag
- Klassifikation
-
Management
- Thema
-
Strategic management
organisational change
EU-enlargement
regional strategies
leadership
case study
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Buzády, Zoltán
- Ereignis
-
Veröffentlichung
- (wer)
-
Rainer Hampp Verlag
- (wo)
-
Mering
- (wann)
-
2005
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Buzády, Zoltán
- Rainer Hampp Verlag
Entstanden
- 2005
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