‘A Reputation to Protect’: Sport-Team Reputation as a Strategic Source of Brand Equity

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: 1 Online-Ressource.

Language: Englisch

Bibliographic citation: ‘A Reputation to Protect’: Sport-Team Reputation as a Strategic Source of Brand Equity ; day:2 ; month:9 ; year:2024 ; pages:1-17
Corporate reputation review ; (2.9.2024), 1-17

Creator: Mishra, Abhishek
Yousaf, Anish
Gannon, Martin

Contributor: SpringerLink (Online service)

DOI: 10.1057/s41299-024-00200-7

URN: urn:nbn:de:101:1-2411172306096.653838029700

Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 15.08.2025, 7:37 AM CEST

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Mishra, Abhishek
Yousaf, Anish
Gannon, Martin
SpringerLink (Online service)

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‘A Reputation to Protect’: Sport-Team Reputation as a Strategic Source of Brand Equity

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