Buch
Customer intimacy analytics: Leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
- ISBN
-
978-3-86644-848-3
- Language
-
Englisch
- Classification
-
Management
- Subject
-
Customer Intimacy
Business Analytics
Social Networks
Services
Strategy
Beziehungsmarketing
Management-Informationssystem
- Event
-
Geistige Schöpfung
- (who)
-
Habryn, François
- Event
-
Veröffentlichung
- (who)
-
KIT Scientific Publishing
- (where)
-
Karlsruhe
- (when)
-
2012
- DOI
-
doi:10.5445/KSP/1000028159
- Handle
- URN
-
urn:nbn:de:0072-281596
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Buch
Associated
- Habryn, François
- KIT Scientific Publishing
Time of origin
- 2012
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Value creation in business-to-customer and customer-to-customer relationships : three empirical studies
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Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
Gewinnformel Kundennähe : die neue Dimension erfolgreicher Partnerschaft = "Customer intimacy"
Value creation in business-to-customer and customer-to-customer relationships : three empirical studies
Customer Integration 4.0: Leveraging Customer Knowledge in Innovation Processes by Using Digital Technologies
Customer-to-customer interaction in tourism experience: Moderating role of nationality
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Customer
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When Does Salespeople’s Customer Orientation Lead to Customer Loyalty? : The Differential Effects of Relational and Functional Customer Orientation