Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: the case of sweet pepper in Thailand

Arbeitspapier

There is an emerging body of literature analyzing how smallholder farmers in developing countries can be linked to modern supply chains. However, most of the available studies concentrate on farm and farmer characteristics, failing to capture details of institutional arrangements between farmers and traders. Moreover, farmers’ preferences have rarely been considered. Here, we address these gaps by analyzing different market channels for sweet pepper in Thailand. Using data from a survey and choice experiment with farmers, we find that there is a general preference for marketing options that do not involve a contract. Additional provision of inputs and credit can increase the attractiveness of contracts. Yet, the most important factor for farmers is to personally know the buyer they deal with, which may be related to issues of trust. Some policy implications are discussed.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: GlobalFood Discussion Papers ; No. 3

Classification and Topics

• Classification: Wirtschaft ; Transactional Relationships; Contracts and Reputation; Networks ; Innovation and Invention: Processes and Incentives ; Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets ; Agricultural Markets and Marketing; Cooperatives; Agribusiness
• Subject: Choice experiment ; contract design ; farmers’ stated preferences ; modern agricultural supply chains ; Thailand

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Schipmann, Christin ; Qaim, Matin
• Event: Veröffentlichung
• (who): Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood
• (where): Göttingen
• (when): 2011

Further information

• DOI: doi:10.22004/ag.econ.108349
• Handle: http://hdl.handle.net/10419/90601
• Last update: 10.03.2025, 11:42 AM CET