Arbeitspapier

Can Online Surveys Represent the Entire Population?

A general concern with the representativeness of online surveys is that they exclude the \"offline\" population that does not use the internet. We run a large-scale opinion survey with (1) onliners in web mode, (2) offliners in face-to-face mode, and (3) onliners in face-to-face mode. We find marked response differences between onliners and offliners in the mixed-mode setting (1 vs. 2). Response differences between onliners and offliners in the same face-to-face mode (2 vs. 3) disappear when controlling for background characteristics, indicating mode effects rather than unobserved population differences. Differences in background characteristics of onliners in the two modes (1 vs. 3) indicate that mode effects partly reflect sampling differences. In our setting, re-weighting online-survey observations appears a pragmatic solution when aiming at representativeness for the entire population.

Sprache
Englisch

Erschienen in
Series: Discussion Paper ; No. 117

Klassifikation
Wirtschaft
Survey Methods; Sampling Methods
Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡
Education and Research Institutions: General
Thema
online survey
representativeness
mode effects
offliner
public opinion

Ereignis
Geistige Schöpfung
(wer)
Grewenig, Elisabeth
Lergetporer, Philipp
Simon, Lisa
Werner, Katharina
Woessmann, Ludger
Ereignis
Veröffentlichung
(wer)
Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition
(wo)
München und Berlin
(wann)
2018

Handle
Letzte Aktualisierung
10.03.2025, 11:45 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Grewenig, Elisabeth
  • Lergetporer, Philipp
  • Simon, Lisa
  • Werner, Katharina
  • Woessmann, Ludger
  • Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition

Entstanden

  • 2018

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