Konferenzschrift | Kongress
International customer behaviour and retailing research : 2nd CIRCLE Conference proceedings
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783830021940
3830021941
- Dimensions
-
21 cm, 320 gr.
- Extent
-
240 S.
- Language
-
Englisch
- Notes
-
Ill., graph. Darst.
Literaturangaben
- Bibliographic citation
-
Schriftenreihe Studien zum Konsumentenverhalten ; Bd. 5
- Classification
-
Handel, Kommunikation, Verkehr
- Keyword
-
Handelsbetrieb
Marketing
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
Hamburg
- (who)
-
Kovač
- (when)
-
2006
- Contributor
-
Kaufmann, Hans Rüdiger
Center for International Research in Consumers Location and Their Environments
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:12 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzschrift
- Kongress
Associated
- Kaufmann, Hans Rüdiger
- Center for International Research in Consumers Location and Their Environments
- Kovač
Time of origin
- 2006
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Virtual influencer marketing and its impact on customer purchase behaviour
Kundenbindung im Multichannel Retailing
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Understanding antecedents and moderators of post-complaint customer purchase behavior in online retailing
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Electronic retailing
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Reinventing the Customer Shopping Experience : Value (co-)creation, Shopping Motivations and Typologies in Curated Fashion Retailing
Virtual influencer marketing and its impact on customer purchase behaviour