- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Deutsch
- Bibliographic citation
-
Hofer Akademische Schriften zur Digitalen Ökonomie ; 12
- Keyword
-
Online-Werbung
- Event
-
Veröffentlichung
- (where)
-
Hof
- (who)
-
Hochschule für Angewandte Wissenschaften Hof
- (when)
-
2024
- Creator
-
Schuster, Niklas
- DOI
-
10.57944/1051-185
- URN
-
urn:nbn:de:bvb:1051-opus4-1854
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:36 AM CEST
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Schuster, Niklas
- Hochschule für Angewandte Wissenschaften Hof
Time of origin
- 2024
Other Objects (12)
Strategic informative advertising in a tv-advertising duopoly
Kostenstrukturen des Connected TV
Advertising on TV: Under- or overprovision?
TV-Monopoly, Advertising and Program Quality
The TV industry: Advertising and programming
The connected Consumer : augmented consumers, word-of-mouth, product seeding, social TV, mobile advertising, social network analysis, big data, brand communication
Connected-TV : Chancen von internetfähigen Fernsehgeräten in Deutschland
Advertising Competition in the Free-to-Air TV Broadcasting Industry
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
The second screen: why banks must re-think their TV advertising
"Connected TV": Chance oder Hemmnis für den öffentlich-rechtlichen Rundfunk
Connected TV als neue Plattform für kommerzielle und öffentliche Kommunikation
Strategic informative advertising in a tv-advertising duopoly
Kostenstrukturen des Connected TV
Advertising on TV: Under- or overprovision?
TV-Monopoly, Advertising and Program Quality
The TV industry: Advertising and programming
The connected Consumer : augmented consumers, word-of-mouth, product seeding, social TV, mobile advertising, social network analysis, big data, brand communication
Connected-TV : Chancen von internetfähigen Fernsehgeräten in Deutschland
Advertising Competition in the Free-to-Air TV Broadcasting Industry
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
The second screen: why banks must re-think their TV advertising
"Connected TV": Chance oder Hemmnis für den öffentlich-rechtlichen Rundfunk
Connected TV als neue Plattform für kommerzielle und öffentliche Kommunikation
Strategic informative advertising in a tv-advertising duopoly
Kostenstrukturen des Connected TV
Advertising on TV: Under- or overprovision?
TV-Monopoly, Advertising and Program Quality
The TV industry: Advertising and programming
The connected Consumer : augmented consumers, word-of-mouth, product seeding, social TV, mobile advertising, social network analysis, big data, brand communication
Connected-TV : Chancen von internetfähigen Fernsehgeräten in Deutschland
Advertising Competition in the Free-to-Air TV Broadcasting Industry
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
The second screen: why banks must re-think their TV advertising
"Connected TV": Chance oder Hemmnis für den öffentlich-rechtlichen Rundfunk