Trade Shows and SME Internationalisation: Networking for Performance

Artikel

Trade shows are a key vehicle where SMEs often develop networks, through which valuable resources for internationalisation can be acquired. However, there tends to be a scarcity of research on the performance outcomes of network development of international SMEs (ISMEs), particularly, in trade show forums. Adopting a network-based view, we investigate the influence of trade shows on the performance of ISMEs. Results from a survey of 229 Australian and New Zealand SMEs indicate that proactiveness is positively associated with the development of networks through trade shows, which, in turn, increases the firms’ operational performance, but not financial performance. In addition, the effect of trade shows is generally more beneficial for ISMEs in the service industry, compared to other industries.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Management International Review ; ISSN: 1861-8901 ; Volume: 60 ; Year: 2020 ; Issue: 4 ; Pages: 573-595 ; Berlin, Heidelberg: Springer

Classification and Topics

• Classification: Wirtschaft
• Subject: Small and medium-sized enterprise (SME) ; Network ; Trade show ; Internationalisation ; Firm performance

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Gerschewski, Stephan ; Evers, Natasha ; Nguyen, Anh Tuan ; Froese, Fabian Jintae
• Event: Veröffentlichung
• (who): Springer
• (where): Berlin, Heidelberg
• (when): 2020

Further information

• DOI: doi:10.1007/s11575-020-00421-y
• Last update: 10.03.2025, 11:42 AM CET