Artikel

Homo oeconomicus and behavioral economics

Recent years have witnessed a growing interest in behavioral trends in both economic theory and practical applications. As a science with vast potential for explaining complex market behaviors, behavioral economics is drifting away from the classical model of homo oeconomicus deployed by mainstream economics. This paper discusses the significance and role of the homo oeconomicus model in light of behavioral economics. It analyzes the direction of changes affecting homo oeconomicus, examines the definition of anomalies within the context of behavioral economics and discusses the anomalous status of homo oeconomicus. The paper proposes a hypothesis that the attitude characterizing homo oeconomicus is unique and incidental. The presented interdisciplinary analysis relies on economics, behavioral economics, economic psychology, behavioral finance and the methodology of science to discuss the homo oeconomicus model. The paper reviews change trends in economics, which are largely propelled by advancements in behavioral economics. The key methodological tools deployed in this paper are theoretical analysis and a compilation of extensive research findings. The results were used to formulate new theories advocating the development of a modern approach to the homo oeconomicus model, recognizing its significance and the growing importance of behavioral economics.

Sprache
Englisch

Erschienen in
Journal: Contemporary Economics ; ISSN: 2084-0845 ; Volume: 8 ; Year: 2014 ; Issue: 4 ; Pages: 353-364 ; Warsaw: Vizja Press & IT

Klassifikation
Wirtschaft
Relation of Economics to Other Disciplines
History of Economic Thought, Methodology, and Heterodox Approaches
Thema
behavioral economics
homo oeconomicus
economic man
real man

Ereignis
Geistige Schöpfung
(wer)
Brzezicka, Justyna
Wisniewski, Radosław
Ereignis
Veröffentlichung
(wer)
Vizja Press & IT
(wo)
Warsaw
(wann)
2014

DOI
doi:10.5709/ce.1897-9254.150
Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Brzezicka, Justyna
  • Wisniewski, Radosław
  • Vizja Press & IT

Entstanden

  • 2014

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