Artikel
Influence of a company's social initiatives on the consumer attitude towards it: Results of experimental research
This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by a food sector company were used in the research. Research work was conducted using a sample of real consumers. It was shown that information about undertaking a single social initiative by a company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Contemporary Economics ; ISSN: 1897-9254 ; Volume: 5 ; Year: 2011 ; Issue: 2 ; Pages: 80-89 ; Warsaw: Vizja Press & IT
- Classification
-
Wirtschaft
Marketing
- Subject
-
consumer behaviour
corporate social initiatives
corporate attitudes
- Event
-
Geistige Schöpfung
- (who)
-
Pawlak, Marek
Zasuwa, Grzegorz
- Event
-
Veröffentlichung
- (who)
-
Vizja Press & IT
- (where)
-
Warsaw
- (when)
-
2011
- DOI
-
doi:10.5709/ce.1897-9254.14
- Handle
- Last update
-
10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Pawlak, Marek
- Zasuwa, Grzegorz
- Vizja Press & IT
Time of origin
- 2011
Other Objects (12)
The Holding Company as an Instrument of Companies’ Tax-Financial Policy Formation
Is consumer confidence an indicator of JSE performance?
Merger and acquisition in the banking sector
Divided co-ownership and matrimonial property in legal regulations of Slovak Republic
Multicriterial hierarchy methods applied in consumption demand analysis: The case of Romania
Comparing dividend puzzle solutions by Polish, Canadian, Norwegian and American executives
Neuroeconomic conditioning of the influence of a market demand of consumers on an innovative character of Polish companies
Complementary person-environment fit as a predictor of job pursuit intentions in the service industry
Investor Reaction to Mandatory Offers on the Warsaw Stock Exchange
Chosen Tax-Related and Economic Aspects of Choosing the Method of Equity Financing in Relation to Thin Capitalisation in the Countries of OECD
Infinite Portfolio Strategies
PE/VC sector in Poland between 2005 and 2008
The Holding Company as an Instrument of Companies’ Tax-Financial Policy Formation
Is consumer confidence an indicator of JSE performance?
Merger and acquisition in the banking sector
Divided co-ownership and matrimonial property in legal regulations of Slovak Republic
Multicriterial hierarchy methods applied in consumption demand analysis: The case of Romania
Comparing dividend puzzle solutions by Polish, Canadian, Norwegian and American executives
Neuroeconomic conditioning of the influence of a market demand of consumers on an innovative character of Polish companies
Complementary person-environment fit as a predictor of job pursuit intentions in the service industry
Investor Reaction to Mandatory Offers on the Warsaw Stock Exchange
Chosen Tax-Related and Economic Aspects of Choosing the Method of Equity Financing in Relation to Thin Capitalisation in the Countries of OECD
Infinite Portfolio Strategies
PE/VC sector in Poland between 2005 and 2008
The Holding Company as an Instrument of Companies’ Tax-Financial Policy Formation
Is consumer confidence an indicator of JSE performance?
Merger and acquisition in the banking sector
Divided co-ownership and matrimonial property in legal regulations of Slovak Republic
Multicriterial hierarchy methods applied in consumption demand analysis: The case of Romania
Comparing dividend puzzle solutions by Polish, Canadian, Norwegian and American executives
Neuroeconomic conditioning of the influence of a market demand of consumers on an innovative character of Polish companies
Complementary person-environment fit as a predictor of job pursuit intentions in the service industry
Investor Reaction to Mandatory Offers on the Warsaw Stock Exchange
Chosen Tax-Related and Economic Aspects of Choosing the Method of Equity Financing in Relation to Thin Capitalisation in the Countries of OECD
Infinite Portfolio Strategies