Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’

Artikel

The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful Polish health campaign which promotes milk drinking among Polish children. At the very beginning the case of Polish campaign is briefly presented in order to facilitate theoretical discussion in the core part of the article. Reflections on the long term effects of the given campaign and social marketing initiatives in general are included in the final parts.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Kwartalnik Nauk o Przedsiębiorstwie ; Volume: 11 ; Year: 2009 ; Pages: 61-65 ; Warsaw: Warsaw School of Economics

Klassifikation und Themen

• Klassifikation: Wirtschaft
• Thema: Social marketing ; Health campaign ; Marketing ; Social marketing

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Karbowski, Adam
• Ereignis: Veröffentlichung
• (wer): Warsaw School of Economics ; ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
• (wo): Warsaw
• (wann): 2009

Weitere Informationen

• Handle: http://hdl.handle.net/10419/128147
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ