Scientific reassessment of the publishing evolution: a media-archaeological approach to prospective studies of book as medium

Abstract: Modern media are characterized by extraordinary diversification and derivatisation. Multimodality has become central to all factors of the communication process - sources, codes, messages, channels and networks, intermediaries and agents, as well as end recipients. The most serious collisions occur in the field of publishing and books. Object of the research: A formal reason for this article is the 550th anniversary from the death of Johannes Gutenberg (ca. 1400–1468) used to re-examine and re-define the book as the oldest and, at the same time, most promising media in the world of publishing. Purpose of the research: To revise the periodisation of the publishing evolution outside the four phases of the 560-year biography of the print format of the book: incunables or early- printed books, post– incunables or first-printed books, old-printed books, and new-printed books or contemporary printed books. Methodology/approach: The archaeological approach to the study of media reveals la

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Media education : Russian journal of history, theory and practice of media education ; 59 (2019) 1 ; 143-158

Classification and Topics

• Classification: Nachrichtenmedien, Journalismus, Verlagswesen

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (when): 2019
• Creator: Tsvetkova, Milena

Further information

• DOI: 10.13187/me.2019.1.143
• URN: urn:nbn:de:0168-ssoar-61736-8
• Rights: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 14.08.2025, 10:48 AM CEST