Hochschulschrift
Marketing in the era of the Internet of Things (IoT) : conceptual developments and empirical investigations
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
21 cm
- Umfang
-
VI, 154 Seiten
- Anmerkungen
-
Illustrationen, Diagramme
Friedrich-Alexander-Universität Erlangen-Nürnberg, Dissertation, 2019
- Klassifikation
-
Management
- Schlagwort
-
Internet der Dinge
Objektbeziehung
Online-Marketing
Internet der Dinge
Verbraucherverhalten
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:35 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
Entstanden
- [2019]
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