Artikel
Research on behaviors of government's tourism marketing
Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.
- Language
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Englisch
- Bibliographic citation
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Journal: UTMS Journal of Economics ; ISSN: 1857-6982 ; Volume: 1 ; Year: 2010 ; Issue: 1 ; Pages: 99-106 ; Skopje: University of Tourism and Management
- Classification
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Wirtschaft
- Subject
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tourism
marketing
government
strategic behavior
- Event
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Geistige Schöpfung
- (who)
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Quian, Shan
- Event
-
Veröffentlichung
- (who)
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University of Tourism and Management
- (where)
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Skopje
- (when)
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2010
- Handle
- Last update
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10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Quian, Shan
- University of Tourism and Management
Time of origin
- 2010
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