Arbeitspapier
Advertising, Consumption and Economic Growth: An Empirical Investigation
It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth. We test this hypothe- sis using annual German data expressed in terms of GDP for the period 1950-2000. We find that advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is negative. Further- more, the immediate impact of higher consumption on growth is negative. But the long-run effect is positive. These results raise interesting questions for standard theory, political debates and advertising practioners.
- Sprache
-
Englisch
- Erschienen in
-
Series: Darmstadt Discussion Papers in Economics ; No. 178
- Klassifikation
-
Wirtschaft
- Thema
-
Advertising
Consumption
Economic Growth
Werbung
Gesamtwirtschaftlicher Konsum
Wirtschaftswachstum
Deutschland
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rehme, Günther
Weisser, Sara-Frederike
- Ereignis
-
Veröffentlichung
- (wer)
-
Technische Universität Darmstadt, Department of Law and Economics
- (wo)
-
Darmstadt
- (wann)
-
2007
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Rehme, Günther
- Weisser, Sara-Frederike
- Technische Universität Darmstadt, Department of Law and Economics
Entstanden
- 2007
Ähnliche Objekte (12)
Advertising, Consumption and Economic Growth: An Empirical Investigation
Advertising and Conspicuous Consumption
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
The Calorie Consumption Puzzle in India: An Empirical Investigation
Economic Freedom and Religion: An Empirical Investigation
Electricity consumption and sectoral output in Uganda: An empirical investigation
Electricity consumption and sectoral output in Uganda: an empirical investigation
The effect of advertising on tobacco and alcohol consumption
Competitive advertising : conceptualizations, theoretical analyses, and empirical explorations
Outdoor advertising, obesity, and soda consumption: a cross-sectional study
Trade openness and economic growth volatility: An empirical investigation
Raising capital amid economic policy uncertainty: an empirical investigation
Advertising, Consumption and Economic Growth: An Empirical Investigation
Advertising and Conspicuous Consumption
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
The Calorie Consumption Puzzle in India: An Empirical Investigation
Economic Freedom and Religion: An Empirical Investigation
Electricity consumption and sectoral output in Uganda: An empirical investigation
Electricity consumption and sectoral output in Uganda: an empirical investigation
The effect of advertising on tobacco and alcohol consumption
Competitive advertising : conceptualizations, theoretical analyses, and empirical explorations
Outdoor advertising, obesity, and soda consumption: a cross-sectional study
Trade openness and economic growth volatility: An empirical investigation
Raising capital amid economic policy uncertainty: an empirical investigation
Advertising, Consumption and Economic Growth: An Empirical Investigation
Advertising and Conspicuous Consumption
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
The Calorie Consumption Puzzle in India: An Empirical Investigation
Economic Freedom and Religion: An Empirical Investigation
Electricity consumption and sectoral output in Uganda: An empirical investigation
Electricity consumption and sectoral output in Uganda: an empirical investigation
The effect of advertising on tobacco and alcohol consumption
Competitive advertising : conceptualizations, theoretical analyses, and empirical explorations
Outdoor advertising, obesity, and soda consumption: a cross-sectional study
Trade openness and economic growth volatility: An empirical investigation