Artikel
The Sustainable Marketing Canvas - A New Decision-Making Tool
In many industries there is a growing interest for sustainable marketing strategies. The solutions available today are fragmented and not scalable. To remedy this, the Sustainable Marketing Canvas (SMC) is introduced as a comprehensive tool for developing sustainable strategies. The German outdoor brand VAUDE is presented as a best-practice case study.
- Sprache
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Englisch
- Erschienen in
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 37 ; Year: 2020 ; Issue: 4 ; Pages: 50-57
- Klassifikation
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Management
- Ereignis
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Geistige Schöpfung
- (wer)
-
Fuduric, Nikolina
- Ereignis
-
Veröffentlichung
- (wer)
-
Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2020
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Fuduric, Nikolina
- Thexis Verlag
Entstanden
- 2020
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