Use of XR to revitalize and activate shop windows

Arbeitspapier

Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and guided tours. In this paper a concept for the use of AR or VR for vacant spaces in a formerly attractive shopping street is presented. In addition to common technologies and interoperability, the focus lies on revitalisation, interaction and networking of existing actors in a district. The vacancies should be brought to life with XR in a technologically and thematically diverse way, if possible as a participatory concept for many stakeholders, and thus contribute to the revitalisation of the district.

Object Details

• Language: Englisch

Classification and Topics

• Classification: Wirtschaft
• Subject: Virtual Reality ; Augmented Reality ; empty shop windows ; inner city ; retail ; activation in showrooms ; co content creation ; mixed reality ; living neighbourhood ; urban development

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Kueffmann, Karin
• Event: Veröffentlichung
• (who): ZBW - Leibniz Information Centre for Economics
• (where): Kiel, Hamburg
• (when): 2024

Further information

• Handle: http://hdl.handle.net/10419/284102
• Last update: 10.03.2025, 11:43 AM CET