Konferenzbeitrag

Mental Accounting and the Marginal Propensity to Consume

This paper studies how consumers respond to unexpected, transitory income shocks and why. In a randomized control trial, I elicit marginal propensities to consume (MPC) out of different hypothetical income shock scenarios, varying the payment mode, the shock size, and the source of income. The results show respondents exhibit a higher MPC when exposed to a windfall paid out in cash or without any specification of the payment mode, respectively, compared to a windfall deposited in an instant-access savings account, suggesting consumers violate fungibility. Further, the MPC falls with the shock size, whereas it does not vary with the source of income. Using causal machine learningmethods to explore treatment heterogeneity, I find that low liquidity, self-control problems, and a lack of cognitive sophistication contribute to MPC heterogeneity. The results are broadly in line with mental accounting theory.

Sprache
Englisch

Erschienen in
Series: Beiträge zur Jahrestagung des Vereins für Socialpolitik 2022: Big Data in Economics

Klassifikation
Wirtschaft
Design of Experiments: General
Consumer Economics: Empirical Analysis
Household Saving; Personal Finance
Intertemporal Household Choice; Life Cycle Models and Saving
Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡
Thema
Randomized control trial
marginal propensity to consume
fiscal policy
mental accounting
causal forest

Ereignis
Geistige Schöpfung
(wer)
Bernard, René
Ereignis
Veröffentlichung
(wer)
ZBW - Leibniz Information Centre for Economics
(wo)
Kiel, Hamburg
(wann)
2022

Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

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Objekttyp

  • Konferenzbeitrag

Beteiligte

  • Bernard, René
  • ZBW - Leibniz Information Centre for Economics

Entstanden

  • 2022

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