Journal article | Zeitschriftenartikel

Средства массовой коммуникации как механизм конструирования имиджа города

This article highlights the role and importance of the category of «image of the city», including details the strategic process of forming the image of urban areas by means of mass communication. The author introduces the concept of image communication, which is based on the major categories of social communication and acts as its variants.

Средства массовой коммуникации как механизм конструирования имиджа города

Urheber*in: Ivanova, Ekaterina Konstantinovna

Free access - no reuse

Alternative title
Mass communication as a mechanism for the establishment of city image
ISSN
2311-8814
Extent
Seite(n): 5
Language
Russisch
Notes
Status: Veröffentlichungsversion; begutachtet

Bibliographic citation
Nauka - rastudent.ru., 2

Subject
Publizistische Medien, Journalismus,Verlagswesen
Massenkommunikation

Event
Geistige Schöpfung
(who)
Ivanova, Ekaterina Konstantinovna
Event
Veröffentlichung
(where)
Russland, Ufa
(when)
2014

URN
urn:nbn:de:0168-ssoar-52131-4
Rights
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Last update
21.06.2024, 4:28 PM CEST

Data provider

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Object type

  • Zeitschriftenartikel

Associated

  • Ivanova, Ekaterina Konstantinovna

Time of origin

  • 2014

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