Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
-
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation ; day:31 ; month:10 ; year:2024 ; pages:1-22
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (31.10.2024), 1-22
- Creator
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Tevi, Alexander
Parker, John
Koslow, Scott
Ang, Lawrence
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11747-024-01063-4
- URN
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urn:nbn:de:101:1-2501202104102.186400471307
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:36 AM CEST
Data provider
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Associated
- Tevi, Alexander
- Parker, John
- Koslow, Scott
- Ang, Lawrence
- SpringerLink (Online service)
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