Artikel
Role of tourist destination development in building its brand image: A conceptual model
Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism development requires an understanding of the complex interrelationships and interactions among a multitude of environmental factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research, namely, competition analysis, branding and positioning. Our research contributes to this extremely important but relatively less researched subject. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which identifies various constructs, processes and linkages involved in the relationship between destination development and its brand image. We propose that the brand image has three components corresponding to the three stages of consumption/travel, namely, pre-travel, during travel, and post-travel. In developing this model we draw upon the interdisciplinary nature of tourism and discuss a variety of influences, such as, economic, social, cultural, political and psychological factors.
- Language
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Englisch
- Bibliographic citation
-
Journal: Journal of Economics, Finance and Administrative Science ; ISSN: 2218-0648 ; Volume: 21 ; Year: 2016 ; Issue: 40 ; Pages: 25-29 ; Barcelona: Elsevier España
- Classification
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Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Marketing
Tourism and Development
Tourism: Marketing and Finance
- Subject
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Brand image
Competitive analysis
Destination development
Sustainable tourism
Interdisciplinary research
International/global tourism
Positioning
Imagen de marca
Análisis competitivo
Desarrollo del destino
Turismo sostenible
Investigación interdisciplinaria
Turismo internacional/global
Posicionamiento
- Event
-
Geistige Schöpfung
- (who)
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Manhas, Parikshat Singh
Manrai, Lalita A.
Manrai, Ajay K.
- Event
-
Veröffentlichung
- (who)
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Elsevier España
- (where)
-
Barcelona
- (when)
-
2016
- DOI
-
doi:10.1016/j.jefas.2016.01.001
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Manhas, Parikshat Singh
- Manrai, Lalita A.
- Manrai, Ajay K.
- Elsevier España
Time of origin
- 2016
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