Konferenzbeitrag
Reputation as a Key Resource for Market Success in the Banking Sector
Acknowledging the importance and role of corporate reputation as a unique intangible and specific organizational resource, in this paper, we analyze its role and importance for the market success of contemporary banks. Furthermore, the paper provides an overview of the existing research regarding bank reputation in the Republic of Croatia. As corporate social responsibility aspect of a business is one of the most widely studied aspects of corporate reputation, we investigate the corporate social responsibility practice of two major banks in Croatia. By using publicly available data, we analyse the internal and external dimensions of their CSR and their relation to a bank’s reputation.
- Sprache
-
Englisch
- Erschienen in
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019 ; Year: 2019 ; Pages: 317-330 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Klassifikation
-
Wirtschaft
Transactional Relationships; Contracts and Reputation; Networks
Banks; Depository Institutions; Micro Finance Institutions; Mortgages
- Thema
-
reputation
bank
banking sector
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Starešinić, Berislava
Omazić, Mislav Ante
Aleksić, Ana
- Ereignis
-
Veröffentlichung
- (wer)
-
IRENET - Society for Advancing Innovation and Research in Economy
- (wo)
-
Zagreb
- (wann)
-
2019
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Konferenzbeitrag
Beteiligte
- Starešinić, Berislava
- Omazić, Mislav Ante
- Aleksić, Ana
- IRENET - Society for Advancing Innovation and Research in Economy
Entstanden
- 2019
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