Hochschulschrift

Marketing-related motives and the key role of brands in mergers and acquisitions : the perspective of the U.S. food industry

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Dimensions: 28 cm

Extent: VII, 283 S.

Language: Englisch

Notes: graph. Darst.
Jena, Univ., Diss., 2002

Keyword: Lebensmittelindustrie
Handelsmarke
Markenpolitik
Mergers and Acquisitions
USA

Creator: Dahlhoff, Denise

Table of contents: https://d-nb.info/964236354/04

Rights: Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.

Last update: 11.06.2025, 1:34 PM CEST

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Hochschulschrift

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Dahlhoff, Denise

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Marketing-related motives and the key role of brands in mergers and acquisitions : the perspective of the U.S. food industry

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Object type

Associated

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