The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
2052-3211
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs ; volume:14 ; number:1 ; day:25 ; month:1 ; year:2021 ; pages:1-13 ; date:12.2021
Journal of pharmaceutical policy and practice ; 14, Heft 1 (25.1.2021), 1-13, 12.2021

Creator
Aufegger, Lisa
Yanar, Celine
Darzi, Ara
Bicknell, Colin
Contributor
SpringerLink (Online service)

DOI
10.1186/s40545-020-00293-5
URN
urn:nbn:de:101:1-2021031021132696613200
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:30 AM CEST

Data provider

This object is provided by:
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Associated

  • Aufegger, Lisa
  • Yanar, Celine
  • Darzi, Ara
  • Bicknell, Colin
  • SpringerLink (Online service)

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