Artikel

Digital Nudging in Social Media Disaster Communication

Social media has become an important channel of communication in emergency and disaster management. Emergency Management Agencies can distribute helpful and important information to the general public and also gather information to enrich their management efforts. This, however, remains challenging since several communication-related barriers occur. This study investigates how the concept of Nudging, a form of behaviour adjustment, can be applied to address these barriers. A Systematic Literature Review and qualitative social media data analysis methods were applied to explore the potential of digital nudges on social media. Twelve forms of digital nudges could be identified in the data that influenced the visibility of the messages they occurred in. The results suggest that Digital Nudging on Social Media is a promising approach to use in emergency and disaster communication.

Sprache
Englisch

Erschienen in
Journal: Information Systems Frontiers ; ISSN: 1572-9419 ; Volume: 23 ; Year: 2020 ; Issue: 5 ; Pages: 1097-1113 ; New York, NY: Springer US

Klassifikation
Allgemeines, Wissenschaft
Thema
Digital nudging
Social media
Disaster communication
Emergency management

Ereignis
Geistige Schöpfung
(wer)
Mirbabaie, Milad
Ehnis, Christian
Stieglitz, Stefan
Bunker, Deborah
Rose, Tanja
Ereignis
Veröffentlichung
(wer)
Springer US
(wo)
New York, NY
(wann)
2020

DOI
doi:10.1007/s10796-020-10062-z
Letzte Aktualisierung
10.03.2025, 11:46 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Mirbabaie, Milad
  • Ehnis, Christian
  • Stieglitz, Stefan
  • Bunker, Deborah
  • Rose, Tanja
  • Springer US

Entstanden

  • 2020

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