Digital Nudging in Social Media Disaster Communication

Artikel

Social media has become an important channel of communication in emergency and disaster management. Emergency Management Agencies can distribute helpful and important information to the general public and also gather information to enrich their management efforts. This, however, remains challenging since several communication-related barriers occur. This study investigates how the concept of Nudging, a form of behaviour adjustment, can be applied to address these barriers. A Systematic Literature Review and qualitative social media data analysis methods were applied to explore the potential of digital nudges on social media. Twelve forms of digital nudges could be identified in the data that influenced the visibility of the messages they occurred in. The results suggest that Digital Nudging on Social Media is a promising approach to use in emergency and disaster communication.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Information Systems Frontiers ; ISSN: 1572-9419 ; Volume: 23 ; Year: 2020 ; Issue: 5 ; Pages: 1097-1113 ; New York, NY: Springer US

Classification and Topics

• Classification: Allgemeines, Wissenschaft
• Subject: Digital nudging ; Social media ; Disaster communication ; Emergency management

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Mirbabaie, Milad ; Ehnis, Christian ; Stieglitz, Stefan ; Bunker, Deborah ; Rose, Tanja
• Event: Veröffentlichung
• (who): Springer US
• (where): New York, NY
• (when): 2020

Further information

• DOI: doi:10.1007/s10796-020-10062-z
• Last update: 10.03.2025, 11:46 AM CET