Artikel
Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms
Market diffusion of new products is driven by the actions and reactions of consumers, distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their individual characteristics, attitudes, needs, and objectives. These actors may also interact with others in various ways (e.g., through word of mouth or social influence). Thus, a typical consumer market constitutes a complex system whose behavior is difficult to foresee because stochastic impulses may give rise to complex emergent patterns of system reactions over time. Agent-based modeling, a relatively novel approach to understanding complex systems, is well equipped to deal with this complexity and, therefore, may serve as a valuable tool for both researchers studying particular market effects and practitioners seeking decision support for determining features of products under development or the appropriate combination of measures to accelerate product diffusion in a market. This paper provides an overview of the strengths and criticisms of such tools. It aims to encourage researchers in the field of innovation management, as well as practitioners, to consider agent-based modeling and simulation as a method for gaining deeper insights into market behavior and making better-informed decisions.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Annals of Operations Research ; ISSN: 1572-9338 ; Volume: 305 ; Year: 2021 ; Issue: 1-2 ; Pages: 425-447 ; New York, NY: Springer US
- Klassifikation
-
Allgemeines, Wissenschaft
- Thema
-
Complex systems
Agent‐based modeling
New product diffusion
Market simulation
Overview
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rand, William
Stummer, Christian
- Ereignis
-
Veröffentlichung
- (wer)
-
Springer US
- (wo)
-
New York, NY
- (wann)
-
2021
- DOI
-
doi:10.1007/s10479-021-03944-1
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Rand, William
- Stummer, Christian
- Springer US
Entstanden
- 2021
Ähnliche Objekte (12)
Bayesian Estimation of Agent-Based Models via Adaptive Particle Markov Chain Monte Carlo
Encyclopedia of Multimedia
Encyclopedia of Multimedia
Principles of Fluorescence Spectroscopy
Per L. Bylund, The Problem of Production: A New Theory of the Firm
The economics of the democratic deficit: The effect of IMF programs on inequality
Principles and applications of electrochemistry
The concept of Ordnungspolitik: rule-based economic policymaking from the perspective of the Freiburg School
The small world of German CEOs: a multi-method analysis of the affiliation network structure
Springer Handbook of Experimental Solid Mechanics
Numerical solution of ordinary differential equations
The Effect of Housework on Wages: A Study of Migrants and Native-Born Individuals in Germany
Bayesian Estimation of Agent-Based Models via Adaptive Particle Markov Chain Monte Carlo
Encyclopedia of Multimedia
Encyclopedia of Multimedia
Principles of Fluorescence Spectroscopy
Per L. Bylund, The Problem of Production: A New Theory of the Firm
The economics of the democratic deficit: The effect of IMF programs on inequality
Principles and applications of electrochemistry
The concept of Ordnungspolitik: rule-based economic policymaking from the perspective of the Freiburg School
The small world of German CEOs: a multi-method analysis of the affiliation network structure
Springer Handbook of Experimental Solid Mechanics
Numerical solution of ordinary differential equations
The Effect of Housework on Wages: A Study of Migrants and Native-Born Individuals in Germany
Bayesian Estimation of Agent-Based Models via Adaptive Particle Markov Chain Monte Carlo
Encyclopedia of Multimedia
Encyclopedia of Multimedia
Principles of Fluorescence Spectroscopy
Per L. Bylund, The Problem of Production: A New Theory of the Firm
The economics of the democratic deficit: The effect of IMF programs on inequality
Principles and applications of electrochemistry
The concept of Ordnungspolitik: rule-based economic policymaking from the perspective of the Freiburg School
The small world of German CEOs: a multi-method analysis of the affiliation network structure
Springer Handbook of Experimental Solid Mechanics
Numerical solution of ordinary differential equations