Artikel
Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews
Purpose-Led Companies do not exclusively pursue profit-oriented goals, but also orient their actions towards a "higher" purpose. One example of this can be found in contributing to the achievement of social objectives. So far, only a few empirical studies analyze the opportunities and challenges associated with this approach. Accordingly, the present paper examines this approach by means of expert interviews in nine companies. The interview partners evidently believe that, by means of purpose-oriented management, their companies achieve both better financial performance and improved reputation, as well as increased employee motivation. Nevertheless, problems are also identified, in particular the possible trade-offs with profit targets, as well as conflicts due to contradictory stakeholder requirements.
- Language
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Englisch
- Bibliographic citation
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Journal: Corporate Reputation Review ; ISSN: 1479-1889 ; Volume: 25 ; Year: 2021 ; Issue: 3 ; Pages: 198-211 ; London: Palgrave Macmillan UK
- Classification
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Wirtschaft
- Subject
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Purpose-Led Company
Beyond profit
Corporate purpose
- Event
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Geistige Schöpfung
- (who)
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von Ahsen, Anette
Gauch, Kevin
- Event
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Veröffentlichung
- (who)
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Palgrave Macmillan UK
- (where)
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London
- (when)
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2021
- DOI
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doi:10.1057/s41299-021-00122-8
- Last update
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10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- von Ahsen, Anette
- Gauch, Kevin
- Palgrave Macmillan UK
Time of origin
- 2021
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