The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
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The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness ; day:6 ; month:6 ; year:2024 ; pages:1-22
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (6.6.2024), 1-22
- Klassifikation
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Management
- Urheber
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1007/s11747-024-01027-8
- URN
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urn:nbn:de:101:1-2408132105325.561252931044
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 11:03 MESZ
Datenpartner
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Beteiligte
- Tsekouras, Dimitrios
- Gutt, Dominik
- Heimbach, Irina
- SpringerLink (Online service)
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