How does consumer engagement evolve when brands post across multiple social media?
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1552-7824
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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How does consumer engagement evolve when brands post across multiple social media? ; volume:49 ; number:5 ; day:22 ; month:5 ; year:2021 ; pages:864-881 ; date:9.2021
Journal of the Academy of Marketing Science / Academy of Marketing Science ; 49, Heft 5 (22.5.2021), 864-881, 9.2021
- Urheber
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Unnava, Vasu
Aravindakshan, Ashwin
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1007/s11747-021-00785-z
- URN
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urn:nbn:de:101:1-2021111221370402008360
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:29 MESZ
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Beteiligte
- Unnava, Vasu
- Aravindakshan, Ashwin
- SpringerLink (Online service)
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