Modality-Specific Effects of Perceptual Load in Multimedia Processing
Abstract: Digital media are sensory-rich, multimodal, and often highly interactive. An extensive collection of theories and models within the field of media psychology assume the multimodal nature of media stimuli, yet there is current ambiguity as to the independent contributions of visual and auditory content to message complexity and to resource availability in the human processing system. In this article, we argue that explicating the concepts of perceptual and cognitive load can create progress toward a deeper understanding of modality-specific effects in media processing. In addition, we report findings from an experiment showing that perceptual load leads to modality-specific reductions in resource availability, whereas cognitive load leads to a modality-general reduction in resource availability. We conclude with a brief discussion regarding the critical importance of separating modality-specific forms of load in an increasingly multisensory media environment
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Media and Communication ; 7 (2019) 4 ; 149-165
- Event
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Veröffentlichung
- (where)
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Mannheim
- (who)
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SSOAR - Social Science Open Access Repository
- (when)
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2019
- Creator
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Fisher, Jacob Taylor
Hopp, Frederic René
Weber, René
- DOI
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10.17645/mac.v7i4.2388
- URN
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urn:nbn:de:101:1-2021020515304719676008
- Rights
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Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:36 AM CEST
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Fisher, Jacob Taylor
- Hopp, Frederic René
- Weber, René
- SSOAR - Social Science Open Access Repository
Time of origin
- 2019
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