Artikel
How does the online service level influence consumers' purchase intentions before a transaction? A formative approach
The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and transaction-related services) in a context of clothing purchasing process. Before defining the research and determining the sector to be analyzed, 7 focus groups were conducted. From the obtained conclusions, this study was carried on in the textile sector. A survey with 370 effective respondents was carried out. To measure the different concepts in the model, several scales were used based on literature proposals. Our model was estimated through partial least squares with SmartPLS (Ringle, Wende, & Will, 2005). Empirical findings provide that both transactions related services and pre-purchase services are determinants of the navigation experience. At the same time, navigation experiences affect attitude to the web, which affects purchase intention. All of this in the SME clothing e-retailing industry.
- Sprache
-
Englisch
- Erschienen in
-
Journal: European Journal of Management and Business Economics (EJM&BE) ; ISSN: 2444-8451 ; Volume: 25 ; Year: 2016 ; Issue: 3 ; Pages: 111-120 ; Amsterdam: Elsevier
- Klassifikation
-
Management
Marketing
- Thema
-
Attitude to web
Formative approach
Pre-purchase services
Purchase intention
Transaction related services
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Küster, Inés
Vila, Natalia
Canales, Pedro
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2016
- DOI
-
doi:10.1016/j.redeen.2016.04.001
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Küster, Inés
- Vila, Natalia
- Canales, Pedro
- Elsevier
Entstanden
- 2016
Ähnliche Objekte (12)
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry
Green food consumption: Studies on consumers’ purchase intentions and the intention-behaviour gap in the Chinese context
Consumers' purchase intention of rapid COVID-19 tests
Evaluating the "country-of-origin" impact on consumers' purchase intention : "made in Germany" and its influence on Chinese consumers' purchase behavior
Conversion of online purchase intention into actual purchase: The moderating role of transaction security and convenience
The influence of sports celebrity endorsers on consumer's purchase intentions
Acceptance of residential photovoltaic systems : homeowners' attitudes and purchase intentions
On consumers' willingness to purchase nutritionally enhanced genetically modified food
On consumers' willingness to purchase nutritionally enhanced genetically modified food
Non-Price determinants of German consumers' inclination to purchase counterfeit products
Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry
Green food consumption: Studies on consumers’ purchase intentions and the intention-behaviour gap in the Chinese context
Consumers' purchase intention of rapid COVID-19 tests
Evaluating the "country-of-origin" impact on consumers' purchase intention : "made in Germany" and its influence on Chinese consumers' purchase behavior
Conversion of online purchase intention into actual purchase: The moderating role of transaction security and convenience
The influence of sports celebrity endorsers on consumer's purchase intentions
Acceptance of residential photovoltaic systems : homeowners' attitudes and purchase intentions
On consumers' willingness to purchase nutritionally enhanced genetically modified food
On consumers' willingness to purchase nutritionally enhanced genetically modified food
Non-Price determinants of German consumers' inclination to purchase counterfeit products
Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry
Green food consumption: Studies on consumers’ purchase intentions and the intention-behaviour gap in the Chinese context
Consumers' purchase intention of rapid COVID-19 tests
Evaluating the "country-of-origin" impact on consumers' purchase intention : "made in Germany" and its influence on Chinese consumers' purchase behavior
Conversion of online purchase intention into actual purchase: The moderating role of transaction security and convenience
The influence of sports celebrity endorsers on consumer's purchase intentions
Acceptance of residential photovoltaic systems : homeowners' attitudes and purchase intentions
On consumers' willingness to purchase nutritionally enhanced genetically modified food
On consumers' willingness to purchase nutritionally enhanced genetically modified food
Non-Price determinants of German consumers' inclination to purchase counterfeit products