Arbeitspapier
Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical literature on the United States, in which the allocation of campaign spending and advertising is decentralized. We explore a quasinatural experiment that enables us to mitigate the omitted variables and reverse causality problems caused by decentralized allocation. In Brazil, gubernatorial elections work in a two-round system. In the first round, candidates’ TV time shares are determined by their coalitions’ share of seats in the National Parliament. In the second round, TV time is split equally between the first-round winner and runner-up. Using differences between rounds as a source of variation, we find a large causal effect of TV advertising on election outcomes.
- Sprache
-
Englisch
- Erschienen in
-
Series: Texto para discussão ; No. 550
- Klassifikation
-
Wirtschaft
Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
Multiple or Simultaneous Equation Models: Panel Data Models; Spatio-temporal Models
- Thema
-
TV Advertising
Campaign Spending
Election Outcomes
Endogeneity
Quasi-Natural Experiments
Politikfinanzierung
Wahlsystem
Wahl
Brasilien
- Ereignis
-
Geistige Schöpfung
- (wer)
-
da Silva, Bernardo S.
de Mello, João Manoel Pinho
- Ereignis
-
Veröffentlichung
- (wer)
-
Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), Departamento de Economia
- (wo)
-
Rio de Janeiro
- (wann)
-
2010
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
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Objekttyp
- Arbeitspapier
Beteiligte
- da Silva, Bernardo S.
- de Mello, João Manoel Pinho
- Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), Departamento de Economia
Entstanden
- 2010
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