Arbeitspapier
When nudges aren't enough: Incentives and habit formation in public transport usage
In three large-scale field experiments with over 32,000 individuals, we investigate whether public transport uptake can be in uenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Doubling the trial period from two to four weeks significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation. While there is scope for long-term behavior change, nudges might not be the right approach.
- Language
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Englisch
- Bibliographic citation
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Series: CEBI Working Paper Series ; No. 10/19
- Classification
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Wirtschaft
Field Experiments
Microeconomic Policy: Formulation, Implementation, and Evaluation
Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡
Transportation: General
- Subject
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transport
nudging
field experiment
habit formation
- Event
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Geistige Schöpfung
- (who)
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Gravert, Christina
Collentine, Linus Olsson
- Event
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Veröffentlichung
- (who)
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University of Copenhagen, Department of Economics, Center for Economic Behavior and Inequality (CEBI)
- (where)
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Copenhagen
- (when)
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2019
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Gravert, Christina
- Collentine, Linus Olsson
- University of Copenhagen, Department of Economics, Center for Economic Behavior and Inequality (CEBI)
Time of origin
- 2019
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