A definition for gamification: anchoring gamification in the service marketing literature

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1422-8890
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
A definition for gamification: anchoring gamification in the service marketing literature ; volume:27 ; number:1 ; day:15 ; month:1 ; year:2016 ; pages:21-31 ; date:2.2017
Electronic markets ; 27, Heft 1 (15.1.2016), 21-31, 2.2017

Classification
Wirtschaft

Creator
Huotari, Kai
Contributor
Hamari, Juho
SpringerLink (Online service)

DOI
10.1007/s12525-015-0212-z
URN
urn:nbn:de:1111-201702197897
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
2025-08-14T11:02:29+0200

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Associated

  • Huotari, Kai
  • Hamari, Juho
  • SpringerLink (Online service)

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