Arbeitspapier

What's driving energy efficient appliance label awareness and purchase propensity?

The EU appliance energy consumption labeling scheme is a key component of efforts to increase the diffusion of energy-efficient household appliances. In this paper, the determinants of consumer knowledge of the energy label for house-hold appliances and the choice of class-A energy-efficient appliances are jointly estimated using data from a large survey of more than 20,000 German house-holds. The results for five major appliances suggest that lack of knowledge of the energy label can generate considerable bias in both estimates of rates of uptake of class-A appliances and in estimates of the underlying determinants of choice of class-A appliance. Simulations of the choice to purchase a class-A appliance, given knowledge of the labeling framework, reveal that residence characteristics and, in several cases, regional electricity prices strongly increase the propensity to purchase a class-A appliance, but socio-economic characteristics have surprisingly little impact on appliance energy-class choice.

Language
Englisch

Bibliographic citation
Series: Working Paper Sustainability and Innovation ; No. S1/2009

Classification
Wirtschaft
Subject
Umweltzeichen
Energiesparen
Wahrnehmung
Konsumentenverhalten
Informationsverhalten
Elektrohaushaltsgerät
Deutschland

Event
Geistige Schöpfung
(who)
Mills, Bradford F.
Schleich, Joachim
Event
Veröffentlichung
(who)
Fraunhofer-Institut für System- und Innovationsforschung ISI
(where)
Karlsruhe
(when)
2009

Handle
URN
urn:nbn:de:0011-n-907333
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Mills, Bradford F.
  • Schleich, Joachim
  • Fraunhofer-Institut für System- und Innovationsforschung ISI

Time of origin

  • 2009

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