Arbeitspapier
Identifying the effect of persuasion
This paper examines a commonly used measure of persuasion whose precise interpretation has been obscure in the literature. By using the potential outcome framework, we define the causal persuasion rate by a proper conditional probability of taking the action of interest with a persuasive message conditional on not taking the action without the message. We then formally study identification under empirically relevant data scenarios and show that the commonly adopted measure generally does not estimate, but often overstates, the causal rate of persuasion. We discuss several new parameters of interest and provide practical methods for causal inference.
- Sprache
-
Englisch
- Erschienen in
-
Series: cemmap working paper ; No. CWP24/22
Klassifikation
Wirtschaft
Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions
Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
Entertainment; Media
Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions
Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
Entertainment; Media
Thema
Communication
Media
Persuasion
Partial Identification
Treatment Effects
Media
Persuasion
Partial Identification
Treatment Effects
Ereignis
Geistige Schöpfung
(wer)
Jun, Sung Jae
Lee, Sokbae
Lee, Sokbae
Ereignis
Veröffentlichung
(wer)
Centre for Microdata Methods and Practice (cemmap)
(wo)
London
(wann)
2022
- DOI
-
doi:10.47004/wp.cem.2022.2422
- Handle
- Letzte Aktualisierung
-
20.09.2024, 08:22 MESZ
Objekttyp
- Arbeitspapier
Beteiligte
- Jun, Sung Jae
- Lee, Sokbae
- Centre for Microdata Methods and Practice (cemmap)
Entstanden
- 2022
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