Identifying the effect of persuasion

Arbeitspapier

This paper examines a commonly used measure of persuasion whose precise interpretation has been obscure in the literature. By using the potential outcome framework, we define the causal persuasion rate by a proper conditional probability of taking the action of interest with a persuasive message conditional on not taking the action without the message. We then formally study identification under empirically relevant data scenarios and show that the commonly adopted measure generally does not estimate, but often overstates, the causal rate of persuasion. We discuss several new parameters of interest and provide practical methods for causal inference.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: cemmap working paper ; No. CWP24/22

Classification and Topics

• Classification: Wirtschaft ; Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions ; Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior ; Entertainment; Media
• Subject: Communication ; Media ; Persuasion ; Partial Identification ; Treatment Effects

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Jun, Sung Jae ; Lee, Sokbae
• Event: Veröffentlichung
• (who): Centre for Microdata Methods and Practice (cemmap)
• (where): London
• (when): 2022

Further information

• DOI: doi:10.47004/wp.cem.2022.2422
• Handle: http://hdl.handle.net/10419/272836
• Last update: 10.03.2025, 11:45 AM CET