La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM

Artikel

All the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers internally? How each area does influences in the innovation process? This paper presents the model of logical inferences, linking the interference of each area of the company over another in terms of client's information in order to adjust CRM strategies to meet the expectations and adding value

Object Details

• Language: Spanisch

References and Relationships

• Bibliographic citation: Journal: Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) ; ISSN: 1135-2523 ; Volume: 17 ; Year: 2011 ; Issue: 2 ; Pages: 15-32 ; Amsterdam: Elsevier

Classification and Topics

• Classification: Wirtschaft ; Marketing ; Mathematical Methods; Programming Models; Mathematical and Simulation Modeling: Other
• Subject: customer relationship management ; CRM ; innovation ; customer centered strategic innovation ; CCSI ; inference models

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Gil-Lafuente, Anna María ; Luis-Bassa, Carolina
• Event: Veröffentlichung
• (who): Elsevier
• (where): Amsterdam
• (when): 2011

Further information

• DOI: doi:10.1016/S1135-2523(12)60050-1
• Handle: http://hdl.handle.net/10419/54547
• Last update: 10.03.2025, 11:41 AM CET