Artikel
Does social climate influence positive eWOM? A study of heavy-users of online communities
This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the interactions between the social climate of a website and Interpersonal Influences in PeWOM. 262 Spanish heavy-users of online communities were selected and the data analysed using partial least squares equation modelling. Overall, the model explains 59% of the variance of PeWOM on online communities. Findings reveal that interaction with other members of the online community (Social Presence) is the main predictor of PeWOM. Social Identity is a mediator between Social Presence and PeWOM. Interpersonal Influence has an important role as a moderator variable; the greater the impact of Interpersonal Influence, the stronger the relationship between Social Presence and PeWOM."
- Sprache
-
Englisch
- Erschienen in
-
Journal: BRQ Business Research Quarterly ; ISSN: 2340-9436 ; Volume: 21 ; Year: 2018 ; Issue: 1 ; Pages: 26-38 ; Barcelona: Elsevier España
- Klassifikation
-
Management
- Thema
-
Social Identity
Social Presence
Interpersonal Influence
Word of mouth
Online reviews
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Ruiz Mafe, Carla
Bigné Alcañiz, J. Enrique
Sanz Blas, Silvia
Tronch, Jose
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier España
- (wo)
-
Barcelona
- (wann)
-
2018
- DOI
-
doi:10.1016/j.brq.2017.12.001
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Ruiz Mafe, Carla
- Bigné Alcañiz, J. Enrique
- Sanz Blas, Silvia
- Tronch, Jose
- Elsevier España
Entstanden
- 2018
Ähnliche Objekte (12)
Letter from the Editor
Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
Effects of fiscal deficit and money M2 supply on inflation: Evidence from selected economies of Asia
Aid allocation, selectivity, and the quality of governance
Measuring the performance of local administrative public services
The readability of international illustration of auditor's report: An advanced reflection on the compromise between normative principles and linguistic requirements
Revisiting some “established facts” in the field of management
A historical analysis of critiques in the talent management debate
Revista Fisioterapia invasiva : = Journal of Invasive Techniques in Physical Therapy
The Relevance of Using Accounting Fundamentals in the Mexican Stock Market
Social responsibility and financial performance: The role of good corporate governance
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Letter from the Editor
Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
Effects of fiscal deficit and money M2 supply on inflation: Evidence from selected economies of Asia
Aid allocation, selectivity, and the quality of governance
Measuring the performance of local administrative public services
The readability of international illustration of auditor's report: An advanced reflection on the compromise between normative principles and linguistic requirements
Revisiting some “established facts” in the field of management
A historical analysis of critiques in the talent management debate
Revista Fisioterapia invasiva : = Journal of Invasive Techniques in Physical Therapy
The Relevance of Using Accounting Fundamentals in the Mexican Stock Market
Social responsibility and financial performance: The role of good corporate governance
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Letter from the Editor
Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
Effects of fiscal deficit and money M2 supply on inflation: Evidence from selected economies of Asia
Aid allocation, selectivity, and the quality of governance
Measuring the performance of local administrative public services
The readability of international illustration of auditor's report: An advanced reflection on the compromise between normative principles and linguistic requirements
Revisiting some “established facts” in the field of management
A historical analysis of critiques in the talent management debate
Revista Fisioterapia invasiva : = Journal of Invasive Techniques in Physical Therapy
The Relevance of Using Accounting Fundamentals in the Mexican Stock Market
Social responsibility and financial performance: The role of good corporate governance